While seeing iOS devices on a big screen in Moscone West was
normal to us, we knew you’d never see Apple feature Android or
Windows Mobile devices in their keynotes.
Nor should they. That’s not a criticism — that’s just not Apple’s
thing. It’s the new Microsoft’s thing to be cosmopolitan.
I talked to a number of Microsoft employees — on the Azure side
— and got the same sense from all of them. They’re excited.
They know they’re underdogs; they know that Amazon Web Services is
They also know that the kind of dominance Microsoft once had —
where just about everything that computed ran Windows — is gone
and will never come back.
Could just be my skewed perspective, but one thing I didn’t see much of at Build were references to Android. Like Brent notes, there were many references to iPhone and iPad development, including demos during the keynote (not to mention Q Branch’s brief moment in the spotlight). But Android, not so much.
Microsoft has in no way given up on Windows Phone or the tablet market. But the change I detect is a narrowing of their focus. They now (correctly, I say) view Android/Google as their competition, rather than “everyone”. And there’s a decided “the enemy of my enemy is my friend” thing going on with iOS/Apple too. I hope Apple sees the same thing.
★ Thursday, 17 April 2014