Going Against the Grain

Justin Williams, on running a niche social platform (in his case, Glassboard, but it applies to App.net and Mlkshk, too, to name just two such services in the news this week):

Finding an audience of people interested in your platform is challenging. This isn’t Field of Dreams where if you build it people will magically appear. Once you find that niche of users, you’ve got to ensure they’re also the type of folks that are willing to pay to support your platform. If they aren’t, you keep looking for a niche that will sustain your product.

★ Wednesday, 7 May 2014