Jon Maples on the Apple/Beats Acquisition

Jon Maples:

While music purchases may be falling, it’s still a big business for Apple. So instead of creating another option in iTunes that would potentially cannibalize download sales, why not just buy a service and keep it separate? Streaming blows up: Apple wins. Streaming doesn’t pan out, well, they still have the iTunes store chugging along.

Best take I’ve read so far, and the first to make a case that the separate (and established) Beats brand makes sense as a separate entity from iTunes.

★ Friday, 9 May 2014