About That Heathrow/Samsung Terminal 5 ‘Rebranding’

Rene Ritchie followed up with Heathrow officials regarding Samsung’s claimed rebranding of Terminal 5:

“Heathrow Terminal 5’s signage and passenger wayfinding has not changed,” a Heathrow spokesperson told iMore. “Samsung have rented advertising space in Terminal 5 with a tongue-in-cheek campaign using the line: ‘Terminal Samsung Galaxy S5’.”

Samsung hasn’t taken over any signage or branding at Terminal 5 but are simply renting existing advertising placements in the terminal, those that are available to anyone.

Great copywriting too.

Tuesday, 20 May 2014