Christina Warren on the Missing Surface Mini

Christina Warren, writing for Mashable:

Last week, Mashable Chief Correspondent Lance Ulanoff urged Microsoft not to release a Surface Mini unless it was every bit as good as the iPad mini. Go big (or in this case, “small”) or go home. Good enough doesn’t cut it.

It looks like Microsoft had the same thought process. The Surface Pro 3 event was clearly targeted at laptop buyers — not at tablet owners. Most tablet owners, Microsoft noted, also own a laptop.

So rather than trying to go after the consumer tablet market, where it sits in no man’s land, Microsoft is smartly pivoting and going after the laptop space.

★ Tuesday, 20 May 2014