Last week, Mashable Chief Correspondent Lance Ulanoff urged
Microsoft not to release a Surface Mini unless it was every
bit as good as the iPad mini. Go big (or in this case, “small”) or
go home. Good enough doesn’t cut it.
It looks like Microsoft had the same thought process. The Surface
Pro 3 event was clearly targeted at laptop buyers — not at tablet
owners. Most tablet owners, Microsoft noted, also own a laptop.
So rather than trying to go after the consumer tablet market,
where it sits in no man’s land, Microsoft is smartly pivoting and
going after the laptop space.