This is one of Steve Jobs’ slides from this morning’s iPad launch
presentation. Can you tell what’s wrong with it?
The awkward array of five logos used to be a tidy lineup of six.
The day before the show, Apple removed McGraw-Hill, the
122-year-old publisher whose 61-year-old leader, Harold McGraw III
— better known as Terry — prattled like a teenage schoolgirl
about the tablet’s iPhone operating system on CNBC:
Yes, they’ll make their announcement tomorrow on this one. We have
worked with Apple for quite a while. And the Tablet is going to be
based on the iPhone operating system and so it will be
transferable. So what you are going to be able to do now is we
have a consortium of e-books. And we have 95% of all our materials
that are in e-book format on that one. So now with the tablet
you’re going to open up the higher education market, the
professional market. The tablet is going to be just really
The first rule of making a deal with Apple is that you do not talk about making a deal with Apple. Take a guess what the second rule is.