Finally, from Massimo I learned never to give up. He was able to
bring enthusiasm, joy and intensity to the smallest design
challenge. Even after fifty years, he could delight in designing
something like a business card as if he had never done one before.
It was Massimo who taught me one of the simplest things in the
world: that if you do good work, you get more good work to do, and
conversely bad work brings more bad work. It sounds simple, but
it’s remarkable, in a lifetime of pragmatics and compromises, how
easy it is to forget: the only way to do good work is simply to do
good work. Massimo did good work.