From the DF Archive: ‘The Type of Companies That Publish Future Concept Videos’

Yours truly, back in 2011:

“We’re like Apple in 1987” is not a badge of honor — it’s a flashing red warning light.

This is why I’m so skeptical about Google today. Their biggest, splashiest product announcements are for things like Glass and these new self-driving cars. They’re closer to being real products than Apple’s 1987 Knowledge Navigator, but they’re not real products. The seeds of Apple’s 1996 nadir were sown a decade earlier with unfocused pie-in-the-sky stuff like “Knowledge Navigator”.

See also: “Products for Nobody”, from earlier this year.

★ Saturday, 31 May 2014