Kontra’s Law

Another one worth a re-link. Kontra, back in 2008, “Why Apple Doesn’t Do ‘Concept Products’”:

Apple would gain nothing from telegraphing its intentions and capabilities by releasing public conceptual products. The company is being more than prudent by not displaying their unconstrained fantasies to competitors, media, investors or customers.

As counterintuitive as it may seem, this inexorably leads us to Kontra’s law:

A commercial company’s ability to innovate is inversely proportional to its proclivity to publicly release conceptual products.

★ Saturday, 31 May 2014