That process began some time before October 5, 2011. It ended on
June 2, 2014. Josh Topolsky kind of said it, Ben
Thompson kind of said it, so let’s just say it:
This wouldn’t have happened under Steve Jobs.
The “Continuity” suite of features says more to me than anything
else announced last week, naturally blurring the line between Mac
and iPhone and iPad while still accepting each product for what it
is. Recent updates to OS X seemed intent on forcing iOS down the
Mac’s throat. Last week, for what felt like the first time ever,
the two were on equal footing: an Apple device is an Apple device
is an Apple device. This shot of creativity, connectivity,
integration, and inclusion points to drastic change from within.
When I wrote “Regime Change” in 2012, nearly everyone assumed
the title referred to the fall of Scott Forstall. It in fact
referred to the rise of Tim Cook.