Instead, Amazon has taken a somewhat surprising, more conservative
path, hoping its unique features — a 3D interface, Prime media,
free unlimited cloud storage, and Firefly product-recognition
software — will sell enough Fire Phones on their own.
This may prove to be a better strategy in the long run: pushing
the Amazon platform as an equal to Apple’s iOS and Google’s
Android, instead of trying to be a cheap player in an industry
that’s already getting commoditized on the low end. But it’s
perhaps a tougher sell today than if this intriguing new phone
were also competitive on price.
Very different strategy than they’ve taken with the Fire tablets.