Amazon’s Fire Phone Pricing

Dan Frommer:

Instead, Amazon has taken a somewhat surprising, more conservative path, hoping its unique features — a 3D interface, Prime media, free unlimited cloud storage, and Firefly product-recognition software — will sell enough Fire Phones on their own.

This may prove to be a better strategy in the long run: pushing the Amazon platform as an equal to Apple’s iOS and Google’s Android, instead of trying to be a cheap player in an industry that’s already getting commoditized on the low end. But it’s perhaps a tougher sell today than if this intriguing new phone were also competitive on price.

Very different strategy than they’ve taken with the Fire tablets.

★ Wednesday, 18 June 2014