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Mike Wehner on Today’s Google I/O Keynote

Mike Wehner, writing for The Daily Dot:

Google spent a good deal of time talking Android, showing the developers in the crowd some new UI elements they’ll be able to use in future apps, along with still-in-development versions of new software for in-car entertainment systems and TVs, named Android Auto and Android TV, respectively.

Then came a string of demos that Google probably wishes it could redo, including apps that wouldn’t load, a game graphics demo that was flickering and repeatedly cut out, and a coding example that had to be attempted three times before it displayed properly. It was all very strange, and the awkward mumbling from the audience whenever something broke certainly didn’t help matters.

After two hours of technical talk, with nary a mention of new hardware or consumer-level software, the attendees began to get a bit bored. It was at this point that Twitter briefly became a strange meta-I/O, with dozens, or perhaps hundreds of attendees hopping on their Twitter accounts to talk about how bad the show was — while it was still going on.

I watched the live stream, and agree with Wehner’s assessment. After the first 45 minutes or so (during which there were some truly interesting announcements), the whole thing just fell apart. Disorganized, unrehearsed, and worst of all: boring.

Now imagine if Apple held a WWDC keynote like this, and the shit storm that would ensue. The reactions would be apoplectic. There’d be pundits calling for Tim Cook to be fired. On the other hand, the fact that Apple never holds events this bad, never wastes time or attention like this, is a huge factor why Apple keynotes garner so much more attention than those of any other company. They deserve it.

Wednesday, 25 June 2014