Corporations generally limit their altruism to charity, not to
core product and business decisions. Apple likely sees a
competitive advantage in privacy, especially when its biggest
direct competition comes from advertising giant Google and the
enterprise-friendly Microsoft. Apple believes consumers not only
desire privacy, but will increasingly value privacy as a factor in
their buying decisions.
Plus, even CEOs and product managers get creeped out when the
government reads their email.
No doubt in my mind that Mogull is exactly right. Apple cares about user privacy, and they see it as a competitive advantage. Or if you want to be cynical, they care about it because they see it as a competitive advantage. Either way, it’s good for customers.