‘Like a Girl’

Great new campaign from Always:

Using “like a girl” as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence.

We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it “like a girl” is an awesome thing.

★ Friday, 27 June 2014