I’ve said before that Apple’s approach is about a dumb cloud
enabling rich apps while Google’s is about devices as dumb glass
that are endpoints of cloud services. That’s going to lead to
rather different experiences, and to ever more complex discussions
within companies as to what sort of features they create across
the two platforms and where they place their priorities. It also
changes somewhat the character of the narrative that the generic
shift of computing from local devices to the cloud is a structural
problem for Apple, since what we mean, exactly, when we say
‘cloud’ on smartphones needs to be unpicked rather more.
Nailed it. My only quibble is that Evans addresses the future of smartphones specifically, whereas I think this applies to all computing devices, regardless of size.