Decoded

Greg Cox:

I was very excited when I read Satya Nadella’s recent public email message about his direction for Microsoft. I left the company in early 2010, frustrated with its direction. The email seemed to confirm what I had hoped about his appointment as CEO.

Then I saw Jean-Louis Gassée’s critique of the message and realized that I had read Satya’s words through Microsoft goggles. Having lived the internal corporate process that takes a few strong, simple ideas and makes them into thousands of words of compromised language, I had subconsciously decoded his message.

★ Monday, 14 July 2014