Tim Cook Tells WSJ He Does 80 Percent of His Work on iPad

Daisuke Wakabayashi, reporting yesterday on the Apple/IBM team-up:

Apple Inc. Chief Executive Tim Cook says he does 80% of the work of running the world’s most valuable company on an iPad.

“There’s no reason why everyone shouldn’t be like that,” Mr. Cook said in an interview, explaining why Apple struck a partnership with International Business Machines Corp. to develop applications catered to big businesses, or enterprises. “Imagine enterprise apps being as simple as the consumer apps that we’ve all gotten used to. That’s the way it should be.”

I’m sure “80 percent” is a rough guess, perhaps even somewhat exaggerated in the iPad’s favor, but there’s a dogfooding aspect to Tim Cook being a heavy iPad user who uses it for actual work.

Here’s my question (prompted by this thread on Twitter): Does IBM CEO Ginni Rometty use an iPhone? I don’t think it’s a deal-breaker if she doesn’t, but I do think it matters if she does — it’s an “actions speak louder than words” thing. Commitment and vision start at the top.

Update: Perfect counterexample: Google chairman (and long-time CEO) Eric Schmidt admitting to still using a BlackBerry — a BlackBerry! — last year.

Update 2: Horace Dediu: “I received confirmation that she uses iPhone, iPad and Mac and has for several years.” So there we go: the CEO of IBM apparently uses iOS devices and a Mac.

Thursday, 17 July 2014