Putting IBM MobileFirst in (Apple’s Enterprise) Context

Andrew Laurence, writing for TidBITS:

Since the iPhone, Apple has developed a subtle enterprise strategy, so subtle that many pundits miss it. Instead of pursuing business sales directly, Apple has quietly worked to remove barriers that might impede usage of its products, including in enterprises. This approach enables Apple to pursue design and user experience while also making its devices more useful to business and fitting enterprise concerns better.

Friday, 25 July 2014