Not Taking It Seriously

Reuters:

Top executives at Dell and BlackBerry Ltd scoffed at the threat posed by the alliance this week, arguing the tie-up is unlikely to derail the efforts of their own companies to re-invent themselves.

“I do not think that we take the Apple-IBM tie-up terribly seriously. I think it just made a good press release,” John Swainson, who heads Dell’s global software business, said in an interview with Reuters in Toronto on Thursday.

This story is a little over a week old, but it popped into my head today what the above quote reminds me of.

★ Sunday, 3 August 2014