Google and Barnes & Noble are joining forces to tackle their
mutual rival Amazon, zeroing in on a service that Amazon has long
dominated: the fast, cheap delivery of books.
Starting on Thursday, book buyers in Manhattan, West Los Angeles
and the San Francisco Bay Area will be able to get same-day
deliveries from local Barnes & Noble stores through Google
Shopping Express, Google’s fledgling online shopping and
I can see why Barnes & Noble agreed to this — they need to compete with Amazon and need help. But my gut feeling is that this too will end badly for them.