EE, the UK’s most advanced digital communications company, today
released the latest 4GEE Mobile Living Index. The Index, which has
analysed mobile data use and 4G customer trends since early 2013,
reveals that although the amount of time people spend on mobile
internet has remained stable, customers are doing more on their
devices. Average data usage has also increased by 66% in the last
12 months, outstripping 3G customers on both Orange and T-Mobile
Traffic on the new Apple Maps now represents 70% of mapping
traffic on the 4G network, from 60% in the second half of 2013,
taking market share from Google maps, which is down 7ppts. This
difference is even more marked over 3G where Apple Maps is up
19ppts and Google Maps is down 15ppts.
That’s just one carrier, in one country, and presumably EE mobile usage skews heavily toward the iPhone over Android, given the above maps usage stats. But interesting nonetheless.