Nick Bilton, writing for the NYT:
While we don’t have much of an idea what the coveted iWatch will
look like, I was able to glean one small detail from people at
Apple who work on the company’s wearables.
According to a designer who works at Apple, Jonathan Ive, Apple’s
design chief, in bragging about how cool he thought the iWatch was
shaping up to be, gleefully said Switzerland is in trouble —
though he chose a much bolder term for “trouble” to express how he
thought the watchmaking nation might be in a tough predicament
when Apple’s watch comes out.
Sure sounds like a watch, in particular, not a wearable, in general.
Yours truly, back in June:
If Apple is indeed making a wearable device that goes on your
wrist, it should look like something you’d want to wear before you
even see what it does.
(Betteridge’s Law holds, of course, that Switzerland is not in fact fucked.)
★ Friday, 5 September 2014