Is Switzerland Fucked?

Nick Bilton, writing for the NYT:

While we don’t have much of an idea what the coveted iWatch will look like, I was able to glean one small detail from people at Apple who work on the company’s wearables.

According to a designer who works at Apple, Jonathan Ive, Apple’s design chief, in bragging about how cool he thought the iWatch was shaping up to be, gleefully said Switzerland is in trouble — though he chose a much bolder term for “trouble” to express how he thought the watchmaking nation might be in a tough predicament when Apple’s watch comes out.

Sure sounds like a watch, in particular, not a wearable, in general.

Yours truly, back in June:

If Apple is indeed making a wearable device that goes on your wrist, it should look like something you’d want to wear before you even see what it does.

(Betteridge’s Law holds, of course, that Switzerland is not in fact fucked.)

★ Friday, 5 September 2014