The Hidden Structure of the Apple Keynote

Loved this piece by Dan Frommer at Quartz:

One of Apple’s most successful products — which rarely gets recognized as such — is made not of aluminum and glass, but of words and pictures. The Apple keynote is the tool the company uses a few times a year to unveil its other products to millions of people.

To understand their hidden structure, Quartz reviewed more than a dozen Apple keynotes, logging and analyzing key elements. Here’s what we found.

★ Monday, 8 September 2014