Derek Willis, writing for the NYT:
The “Custom Managed Audiences” tool works like this: A
campaign or group uses its own list of potential voters (or buys
one from a state authority or private vendor) and uploads it to
Facebook. The company then matches the names to its user base
through databases managed by companies, such as Acxiom, that
specialize in collecting information about individuals. This
process effectively combines the electoral information it already
knows about voters with their Facebook profiles: likes, group
memberships, issues or even favorites. The process anonymizes the
users’ personal identifiers but retains enough information to
enable campaigns to target well-defined groups.
Eddy Cue on stage on Tuesday: “We’re not in the business of collecting your data.”
Can you even imagine what Facebook Pay would be like?
★ Thursday, 11 September 2014