Apple Watch ‘Too Feminine and Looks Like It Was Designed by Students’, Says LVMH Executive

The Telegraph:

Jean-Claude Biver, who heads the French group’s luxury watch division, said the US tech giant had made “some fundamental mistakes” designing the Apple Watch.

“This watch has no sex appeal. It’s too feminine and looks too much like the smartwatches already on the market,” Mr Biver said in an interview with daily Die Welt.

“To be totally honest, it looks like it was designed by a student in their first trimester,” added Mr Biver, who heads up the brands Tag Heuer, Zenith and Hublot.

“PC guys are not going to just figure this out. They’re not going to just walk in.”

★ Thursday, 11 September 2014