Jean-Claude Biver, who heads the French group’s luxury watch
division, said the US tech giant had made “some fundamental
mistakes” designing the Apple Watch.
“This watch has no sex appeal. It’s too feminine and looks too
much like the smartwatches already on the market,” Mr Biver said
in an interview with daily Die Welt.
“To be totally honest, it looks like it was designed by a student
in their first trimester,” added Mr Biver, who heads up the brands
Tag Heuer, Zenith and Hublot.