Songs of Anger

One last post on the Songs of Innocence giveaway fiasco. Marco Arment:

It was a sloppy, ham-fisted execution uncharacteristic of Apple, much like the painfully awkward, forced, cheesy Tim/Bono marketing skit announcing this promotion that slaughtered the momentum of the otherwise very important iPhone 6/Pay/Watch event.

The damage here isn’t that a bunch of people need to figure out how to delete an album that they got for free and are now whining about. It’s that Apple did something inconsiderate, tone-deaf, and kinda creepy for the sake of a relatively unimportant marketing campaign, and they seemingly didn’t think it would be a problem.

I wonder about that last clause. Did anyone among Apple’s leadership raise questions about this promotion? Regarding either the “we’ll just add it to everyone’s purchased music” thing that has so many people upset, or, the way the whole thing was a complete and utter distraction punctuating the otherwise nearly flawless iPhones/Pay/Watch event.

★ Tuesday, 16 September 2014