changes were made predominantly to cover new features that will be
released with iOS 8 or to provide additional information on
current data use such as date of birth and third party user data
provided by our users (for example when sending products or gift
certificates). None of the changes are retroactive.
We added language to cover Spotlight Suggestions, Analytics,
Family Sharing and AppleID for users under the age of 13 or
equivalent age in their countries. Finally, we added a description
of technologies used by location-based services, including GPS,
Bluetooth, IP address, and crowd-source wi-fi hotspot and cell
Most privacy policies are written in opaque legalese. Apple’s isn’t. It’s straightforward and readable. They really want you to read it, and understand the privacy implications of using their products and services.