‘Not a Hobby’

Michael Lopp:

While I use my Apple TV every single day, my opinion is the reason Apple calls it a hobby is because it’s a derived product. It’s a bit of iTunes, a little bit of iOS, there’s some hardware there, too, but it’s hardware you shove into a corner and never see. With all respect to the Apple TV team, there was nothing “Apple hard” in Apple TV’s design – that important innovative work has been done elsewhere.

The Apple Watch is not a hobby.

Definitely not a hobby.

★ Monday, 22 September 2014