While I use my Apple TV every single day, my opinion is the reason
Apple calls it a hobby is because it’s a derived product. It’s a
bit of iTunes, a little bit of iOS, there’s some hardware there,
too, but it’s hardware you shove into a corner and never see. With
all respect to the Apple TV team, there was nothing “Apple hard”
in Apple TV’s design – that important innovative work has been
The Apple Watch is not a hobby.
Definitely not a hobby.