Ariel Adams on Apple Watch

Ariel Adams, writing on A Blog to Watch:

I feel that people need to understand that the Apple Watch is not only a new type of product for Apple, but the first real “cross-over watch” that wades in both the waters of technology and horology. For a moment, I’d like people to put aside their criticisms and complaints, and consider what I believe to be a future inevitability: the dominance of the smartwatch as a necessary tool in the everyday lives of everyday people.

Apple as a company doesn’t like the term “smartwatch” and will not refer to the Apple Watch as such. They didn’t call the iPhone a smartphone, and as far as they are concerned, it is a “watch” produced by Apple — hence the name.

Long piece, full of insightful observations.

★ Monday, 29 September 2014