I feel that people need to understand that the Apple Watch is not
only a new type of product for Apple, but the first real
“cross-over watch” that wades in both the waters of technology and
horology. For a moment, I’d like people to put aside their
criticisms and complaints, and consider what I believe to be a
future inevitability: the dominance of the smartwatch as a
necessary tool in the everyday lives of everyday people.
Apple as a company doesn’t like the term “smartwatch” and will not
refer to the Apple Watch as such. They didn’t call the iPhone a
smartphone, and as far as they are concerned, it is a “watch”
produced by Apple — hence the name.
Long piece, full of insightful observations.