Inside Apple’s One-Day Watch Pop-Up at Paris Fashion Week

Dan Frommer, reporting for Quartz from Paris:

Colette is the sort of high-fashion store that many expect to be a key part of Apple’s retail strategy for the Watch, especially the luxury “Edition” version. In its gadget section, Colette sells an unlocked iPhone 6 for €1,500, and fancy jeweled iPhone 5S devices for as much as €3,100.

Apple has two beautiful retail stores in Paris, at the Louvre and in the Opera district. So that it chose to use Colette for today’s pop-up suggests that the company is tailoring its strategy — and gets fashion pretty well.

Wednesday, 1 October 2014