Colette is the sort of high-fashion store that many expect to be a
key part of Apple’s retail strategy for the Watch, especially the
luxury “Edition” version. In its gadget section, Colette sells an
unlocked iPhone 6 for €1,500, and fancy jeweled iPhone 5S devices
for as much as €3,100.
Apple has two beautiful retail stores in Paris, at the Louvre and
in the Opera district. So that it chose to use Colette for today’s
pop-up suggests that the company is tailoring its strategy — and
gets fashion pretty well.