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Intel Buckles to Anti-Feminist Campaign by Pulling Ads From Gaming Site

Rich McCormick, reporting for The Verge:

Intel has pulled an advertising campaign from video gaming website Gamasutra after it reportedly received a number of complaints from self-identified gamers upset that the site was championing fair gender representation in video games. The decision by the world’s largest chipmaker to remove its advertising from the site comes as a result of a coordinated campaign called Operation Disrespectful Nod, apparently orchestrated by supporters of the #GamerGate hashtag, who rail against so-called “social justice warrior” writers, journalists, and developers.

Organizers of the campaign exhorted people to contact companies that advertise on video game-focused websites such as Gamasutra and Kotaku in order to complain about five specific articles that suggested the concept of the “gamer” as an identity was fading away. In this case, their efforts were successful. “Intel has pulled its advertising from website Gamasutra,” an Intel spokesperson said to Recode. “We take feedback from our customers very seriously especially as it relates to contextually relevant content and placements.”

Embarrassing. Intel could have spent 15 minutes googling how stupid this GamerGate thing is. Now they seem completely gutless.

Thursday, 2 October 2014