Paczkowski: Tim Cook Names Steve Dowling ‘Interim’ Head of PR

John Paczkowski:

Sources close to Apple tell Code/red that Dowling was tapped as interim head of public relations last week by CEO Tim Cook, who has been looking to put a friendlier, more approachable face on Apple’s public relations efforts. Evidently, Apple’s search outside of the company has so far proven fruitless. Dowling’s appointment has been framed to employees as an interim one and I’m told Apple will continue to evaluate worthy outside candidates if one should pop up. That said, the fact that Cook has officially put Dowling at the top of Apple’s PR organization suggests he could remain there.

Sounds strange to me that after six months, this decision is still labeled “interim”. Looks indecisive.

★ Thursday, 2 October 2014