Intel Issues Statement on Gamasutra Advertising

Intel PR:

We take feedback from customers seriously. For the time being, Intel has decided not to continue with our current ad campaign on the gaming site Gamasutra. However, we recognize that our action inadvertently created a perception that we are somehow taking sides in an increasingly bitter debate in the gaming community. That was not our intent, and that is not the case.

As John Siracusa put it, that’s exactly the problem.

★ Saturday, 4 October 2014