Pointless Polls

Sam Colt, writing for Business Insider, “Munster: Teens Aren’t Interested In The Apple Watch” (emphasis added):

Piper Jaffray conducted two surveys on the Apple Watch: one last spring and another this fall.

It found that 17% of teens were interested in “buying an iWatch for $350,” compared with 16% this fall. That’s a staggeringly low level of interest for an Apple product.

Munster notes that both surveys were conducted before the Apple Watch debuted — presumably more teens would be interested in purchasing the device now knowing what it looks like.

What’s the point of polling for interest in a product before it’s even unveiled? And for something like Apple Watch, and for a market like teenagers, before it’s been advertised?

Thursday, 9 October 2014