At Expo careers were launched, plots hatched, businesses created, minds changed, and friends made. It was an event that we looked forward to for months and whose ideas resonated for years. And it wasn’t just us shmoes. I saw countless Apple employees who were just as excited about the show as I was. It was the center of the Apple universe. It mattered. And it mattered because it was about more than just products and promotion. It was equally about people.