But look behind the exploded iMac. Behind the new ‘TCON’ there’s
a girl holding her father’s hand. Not brought to the centre of the
frame, not inflated to be the story of the video, just a
consequence of this device being in their home. That’s incredible
You either think things like this matter in product marketing, or you don’t. If you do, you’re a lot more likely to appreciate the details in Apple’s actual products themselves.
I also think it’s worth pointing out how good the special effects are in these videos. I was kind of blown away by the shot where the camera moves and zooms in on individual pixels. Impressive CGI work.
★ Saturday, 18 October 2014