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This Is Tim: Apple’s CEO Answers the Analysts

Jason Snell, now at Six Colors:

Then comes the question-and-answer session, which while hardly extemporaneous — you get the sense that most of the questions have been anticipated and talking points formulated — lets Apple CEO Tim Cook provide a level of detail into how Apple’s business is shaping up that can be illuminating.

And so, presented with minimal editing, here’s a transcript of how Cook answered the analysts on Monday.

Monday, 20 October 2014