Gmail Inbox

Google at its best: a thorough reimagining of what email should be (along with some imitation-is-the-sincerest-form-of-flattery inspiration from Mailbox). There’s a lock-in element here, because this takes Gmail even further — a lot further — from the concepts of standard IMAP, but how can you improve email in big ways without changing email in big ways?

Interesting too, that it requires a beta invitation and an altogether new app, separate from the regular Gmail app.

★ Wednesday, 22 October 2014