My thanks to Midroll for sponsoring this week’s DF RSS feed. Midroll is an ad network that represents more than 140 podcasts, including The Nerdist, WTF with Marc Maron, Comedy Bang Bang, The iMore Show, Relay.fm, and Neil deGrasse Tyson’s Star Talk Radio. (And yes, that makes this an ad for ads, which sounds funny, but is actually pretty clever if you ask me.)
Midroll’s illustrated whitepaper is full of interesting stats showing how effective podcast advertising is. Here’s one: 63 percent of their surveyed listeners say they bought a product or service after hearing it advertised on a podcast. Here’s another: 97 percent of first-time Midroll advertisers come back again. Podcast ads really do work, and Midroll is a great way to reach a large and diverse audience. Mention Daring Fireball when you contact them, and they’ll take 10 percent off your first campaign.
★ Saturday, 1 November 2014