Amazon’s Echo Chamber

Dustin Curtis on Amazon’s hardware aspirations:

It’s an echo chamber. They make a product, they market the product on, they sell the product to customers, they get a false sense of success, the customer puts the product in a drawer and never uses it, and then Amazon moves on to the next product. Finally, with the Fire Phone, customers have been pushing back. You can’t buy a phone and put it in a lonely drawer, never to use it again, like you would with a Fire Tablet. You can’t dupe your customers by selling them a shitty phone, because a phone becomes a part of its user’s identity.

Friday, 7 November 2014