Twitter’s New ‘Strategy Statement’


Reach the largest daily audience in the world by connecting everyone to their world via our information sharing and distribution platform products and be one of the top revenue generating Internet companies in the world.

That’s 220 characters. If any company should be able to fit its strategy into a single tweet, it’s Twitter. So clunky. Worrisome that they can’t express themselves clearly.

I can just see the argument. “Let’s call them platforms.” “No, products.” “Platforms!” “Products!” “Wait, I’ve got it: platform products.”

Benjamin Esham on Twitter:

I’m sure there’s an artful way to use “world” three times in the same sentence, but that ain’t it.

Wednesday, 12 November 2014