Apple and IBM Deliver First Wave of IBM MobileFirst for iOS Apps

This press release from Apple is rather dry — full of blustery enterprise-ese that has a sedative effect on me. But I’m glad I stuck with it to the end, where they have links to both IBM’s and Apple’s galleries of these apps. These don’t look like “enterprise” apps. They look like regular apps — really good ones, the sort of apps Apple would choose to feature in the App Store. This was a huge question I had about this deal. Great design is fundamental to what sets iOS apart, and what has enabled iOS to lead the post-PC disruption of the entire consumer computing industry. Would great UI design play a part in this IBM/Apple enterprise endeavor? Looks to me like the answer is yes.

(Interesting color palette on that insurance retention app — looks like something I’ve seen before, can’t quite put my finger on it.)

★ Wednesday, 10 December 2014