Perhaps it’s as simple as photos being more appealing to a broader audience than tweets. But I say part of Instagram’s success is that their interface is simpler, and the rules for what you see in your feed are like what Twitter’s used to be: a simple chronological list of posts from the people you choose to follow. Insert your own “Correlation is not causation” disclaimer here, but it seems to me that Twitter’s slowing growth corresponds pretty closely to its complexity increasing over the past few years.
Put another way: Instagram is clearly run by people who get what it is that makes Instagram a cool thing. Twitter seems run by people who just don’t get Twitter.
★ Wednesday, 10 December 2014