Most Internet companies would build better things and create more
value if they paid more attention to depth than breadth. […]
If what you care about — or are trying to report on — is impact
on the world, it all gets very slippery. You’re not measuring a
rectangle, you’re measuring an multi-dimensional space. You have
to accept that things are very imperfectly measured and just try
to learn as much as you can from multiple metrics and anecdotes.
Bookmark this one.