Over the past few months, I’ve learned to change the way I explain
Apple Watch to friends and family. Instead of starting out with a
list of reasons why they may enjoy an Apple Watch, I now begin
with a pretty simply explanation: Apple is making a watch with
customizable faces and bands. I then let that person respond, and
depending on their answer, I mention how Apple Watch can serve as
a communication device, a health and fitness tracker, or a mobile
payment facilitator. As a result, I now get a much more open
response from people that want to see and learn more about Apple
Watch. That is how Apple will sell Apple Watch.
Astute. When in doubt, don’t overthink.