6
Selling Apple Watch

Neil Cybart:

Over the past few months, I’ve learned to change the way I explain Apple Watch to friends and family. Instead of starting out with a list of reasons why they may enjoy an Apple Watch, I now begin with a pretty simply explanation: Apple is making a watch with customizable faces and bands. I then let that person respond, and depending on their answer, I mention how Apple Watch can serve as a communication device, a health and fitness tracker, or a mobile payment facilitator. As a result, I now get a much more open response from people that want to see and learn more about Apple Watch. That is how Apple will sell Apple Watch.

Astute. When in doubt, don’t overthink.

Thursday, 8 January 2015