WhatsApp Passes SMS in Messages Per Day

Benedict Evans:

Noted this week: WhatsApp reported that it now has 700m MAUs sending 30bn messages a day. For comparison, the global SMS system sees about 20bn messages a day.

Big numbers to be sure, but a year ago Tim Cook claimed Apple was then handling 40 billion iMessages notifications and “15 to 20 million FaceTime calls” per day (note those B’s and M’s — it’s terribly easy to conflate millions and billions in English). Those numbers must be bigger by now. Here’s hoping that it comes up again on Apple’s next quarterly analyst call.

Update: “40 billion” was the daily number for all push notifications, not iMessage texts. Cook was only as specific as “several billion” for the number of those that are iMessage texts.

Monday, 12 January 2015