Estimated cost for a 30-second spot: $4 million.
The spot feels generic to me, like 30 seconds of stock video footage, and oddly, doesn’t even include The Verge’s logo. If you’re going to drop all that money on a Super Bowl ad, I say run an ad that people will remember.
Update: The NYT reports that it’s an attention ploy:
The Verge, a technology website owned by the online media company
Vox, said on Tuesday that it would be airing a Super Bowl
advertisement, before revealing that it would in fact be spending
just $700 on a regional spot in Helena, Mont.
Great job getting everyone to watch a crummy milquetoast commercial.
★ Tuesday, 20 January 2015