Apple is your favorite aunt or uncle, who isn’t talking about
crazy future ideas, but is instead showing you how to hold a
pencil correctly, or a tie your shoe. Something you can do today.
Apple isn’t flailing about trying to grab onto whatever it can so,
yelling out for attention. Apple is solid, reliable, dependable.
And I think that is why we’re seeing so many people reacting to
Apple’s software quality lately. You expect Microsoft not to
deliver. But we expect Apple to. And lately, it really hasn’t felt
like they’ve been doing it.
I think they announced Apple Watch 6-7 months ahead of it going on sale for one reason: so they could unveil it to the public on their own terms, rather than have it leak from the supply chain. (Back in 2007, Steve Jobs stated at Macworld that they were announcing the iPhone six months ahead of it going on sale so that it would not leak through FCC regulatory filings.)