Google’s Dominance in U.S. Search Share

StatCounter:

StatCounter Global Stats reports that in January, Google took 74.8% of US search referrals followed by Bing on 12.4% and Yahoo on 10.9%, its highest US search share for over five years.

Interesting results from Yahoo’s deal to serve as the default web search for Firefox:

StatCounter has also run a special report on US search engine usage by Firefox users only. Yahoo-on-Firefox usage in the US increased from 9.9% in November 2014 to 28.3% in January. Over the same period Google-on-Firefox usage in the US fell from 81.9% to 63.9%.

StatCounter says that it is only Firefox users responsible for the change in US search share. “When we removed Firefox usage from the US search data, Yahoo’s gains and Google’s losses were erased,” commented Aodhan Cullen. “This highlights the importance of the default search option and the significance of the upcoming Safari search deal for the major players.”

★ Tuesday, 3 February 2015