Tesla Has Hired Over 150 Apple Employees

Tim Higgins and Dana Hull, writing for Bloomberg Business:

As cars become more like computers, and traditional U.S. automakers struggle to attract Silicon Valley talent, Tesla’s ability to lure people from Apple gives it an edge in developing cars of the future. “It’s almost an unfair advantage,” says Adam Jonas, an auto industry analyst at Morgan Stanley. “As software goes from 10 percent of the value of the car to 60 over 10 years, that disadvantage [for traditional carmakers] will intensify.”

Employees who have worked at Apple say their decision to join Tesla was based on its cars and its CEO. Musk has a reputation, like Steve Jobs did, for a mercurial temper and an obsessive attention to detail. A former Tesla worker who didn’t want to be named says that Musk is enamored with Apple and relishes comparisons between himself and its co-founder. Tesla, says one Silicon Valley recruiter who asked not to be named, attracts the same kind of employees that Apple does — driven, hard-charging, and drawn to a strong leader.

Cue Guy English’s three-year-old observation that retention of talent is one of the biggest challenges Apple faces.

★ Friday, 6 February 2015